I’ve previously written about how most people coming to your website look at a page for less than 10 seconds and then never return. That’s right – a majority of people! Initially that statistic sounds unlikely but when you think of your own web browsing habits, it makes sense. For example, if you’re searching for [...]
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Writing for the web really IS different. Why? Well, if you’re writing a children’s storybook, you know exactly who to write for – children. If you’re writing an instructional manual for a piece of lab equipment, you also know the audience you’re writing for – people using that equipment in the lab. And, because you know [...]
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A key indicator of the success of a website is the number of readers it has. Irrespective of the organisation or the type of content, if few people visit the website, it will not be regarded as a winner. So how can you build website readership?
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Many people who run government and corporate websites have misconceptions about how websites work. As a result, they’re often fighting the wrong battles! Here are four commonly held – but erroneous – beliefs.
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I see this time and time again: the most common mistake people make when writing for external websites is to write for the wrong audience. And it’s not only most common, it’s also one of the worst mistakes to make.
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